Hear It!

Our featured photographer for February 2013 is Jana Guothova a.k.a. Lordalea from Slovakia. Her energetic yet observant nature has helped hone her instinctive photography style. Let’s learn more about her right here!

Photographer: Jana Guothova / Lordalea
Country of Origin: Slovakia

1. Production Equipment: Please list the production equipment that you use on a regular basis (eg. Cameras, lenses, flash & lighting, photo editing software).
I love Adobe! As I’m an illustrator, that's the only software I’ll use.

2. What do you think of photography these days?
It's more dynamic than before because it mirrors the growth of current trends.

3. What did you want to be when you were younger?
I wanted to be a writer or veterinarian.

4. Tell us about the time when you first got started in photography.
I think I got into photography about two years ago. I started out as a graphic designer in a small studio in Slovakia, and have been an illustrator ever since.

5. In your opinion, what does it take to become successful in this industry?
Being patient helps and the desire to be better.

6. What was your biggest challenge coming into this industry?
I can’t really recall any challenging incident at this point.

7. What are the best perks as a Photographer?
It's the freedom to organize my time as I wish and being able to work on Stock Illustration. Just love doing this!

8. How do you plan for your shooting sessions?
There’s no special preparation involved. When inspiration hits me, then I’ll start on my work.

9. How would you describe your work to first time viewers?
It's a mix of different art directions, but most of my images are greatly influenced by fashion Illustrations. My portfolio is a reflection of many situations and observations from my life.

10. Do you shoot to what your heart tells you or do you go through a complex checklist in your mind when you produce your work? Describe the feeling/checklist.
Sometimes, I work with what my mind tells me when I create certain illustrations. It’s the same with the photos I take; they are based on how I feel. I’ve never created the same imagery twice.

11. From your experience, what subjects gives you the greatest satisfaction? Any examples?
My greatest satisfaction is positive feedback from clients. It makes me happy when someone tells me, “I saw your work on Stock Illustration and liked it!”

12. From your experience, what subjects are the hardest to work with? Any examples?
In my opinion, every client reacts differently to instructions. A photographer/illustrator never thinks the same way as his or her client.

13. What is your philosophy when it comes to your work?
I always believe in creating something with a lot of thought.

14. Describe who/what inspires you, tell us why?
My inspiration is all around me. It’s seeing the common things that exist in the uncommon state of this world.

15. What do you do when those creative juices just seems to evade you. How do you "get creative"?
Usually, I’ll go for a run with my dog; surrounded by nature, or participate in some sports activity. Yoga helps me out too.

16. Tell us about a time when inspiration just hits you, and you felt the insatiable urge to create. What did you do with that energy?
I went ahead and created something crazy! Got some really interesting shots.

17. What have you discovered about yourself through photography?
Photography taught me a lot about patience and through my illustrations, I discovered myself. I’m able to analyze my thoughts better.

18. Whose work do you admire the most? Why?
My idol is Leonardo da Vinci. He is an absolute genius!

19. Do you have any advice for those who are just getting into stock photography?
Always work on yourself. There’s no such thing as being so good that you couldn’t get better at what you do.

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