Hear It!

Describing her work as bright and constantly bursting with a variety of concepts, our featured photographer captures her viewers’ attention with a mixture of colors and moods. This month, we present to you... Iryna Hramavataya a.k.a. gromovataya, all the way from Belarus. Read on to learn more about her adventure as a photographer and find out what’s her secret to success.

Photographer: gromovataya / Iryna Hramavataya
Country of Origin: Belarus

1. Production Equipment: Please list the production equipment that you use on a regular basis (eg. Cameras, lenses, flash & lighting, photo editing software).
My Camera - Canon 5D Mark II with professional L-series lenses and a lighting Rekam Master. I also have my own photo studio.

2. What do you think of photography these days?
I think photography is getting more interesting and captivating each day.

3. What did you want to be when you were younger?
I’m actually still very young. Well, at least that’s what everybody says.

4. Tell us about the time when you first got started in photography.
I first got into photography about four years ago. During those days, I was only a budding photographer so not everything I did turned out like what I wanted it to be.

5. In your opinion, what does it take to become successful in this industry?
Firstly, you need to have the desire to reach for the goals that you set for yourself. Secondly, you must be hardworking to study the works of modern graphic editors and programs. Also remember that life is full of ups and downs.

6. What was your biggest challenge coming into this industry?
My main goal is to reach a recognition level in my profession and within my professional circle.

7. What are the best perks as a Photographer?
I get to dote on my work and that is the best perk to me.

8. How do you plan for your shooting sessions?
I plan my photo shoots in advance and I usually work with different partners such as fashion designers, stylists, makeup artists, professional models and people who specializes in handmade accessories.

9. How would you describe your work to first time viewers?
I think my work is bright and full of variety. I try to capture my viewers’ attention with colors and moods but sometimes there may be different solutions and views.

10. Do you shoot to what your heart tells you or do you go through a complex checklist in your mind when you produce your work? Describe the feeling/checklist.
I draft my work in my mind. Sometimes when I daydream, I can get a clear vision of what I will shoot soon.

11. From your experience, what subjects gives you the greatest satisfaction? Any examples?
I love accessories with small details that are inconspicuous yet bright. For example, combining creative makeup with pale skin or soft light clothing.

12. From your experience, what subjects are the hardest to work with? Any examples?
In my opinion, the most difficult thing to work with are transparent objects such as glass. Reflective items are also difficult to shoot.

13. What is your philosophy when it comes to your work?
I believe that any work must be executed in a professional manner. I also believe that works of art that are made without a creative sense and love will not be that impressive and admirable.

14. Describe who/what inspires you, tell us why?
I get inspired whenever I see beautiful flowers, tuft of spring grass, gorgeous young faces, dramatic skies, male or female with emotional expressions, expressive poses and the list goes on.

15. What do you do when those creative juices just seems to evade you. How do you "get creative"?
Whenever that happens, I must refine my skills. So far, I’ve had a lot of creative ideas and concepts and I believe in implementing most of those ideas.

16. Tell us about a time when inspiration just hits you, and you felt the insatiable urge to create. What did you do with that energy?
In cases like that, I can work the entire day and night without feeling fatigued.

17. What have you discovered about yourself through photography?
Many people told me that my work says a lot about me. As I gain more experience, my reputation grows too and I would like to achieve a notable recognition in this profession.

18. Whose work do you admire the most? Why?
I have not found a favorite artist for myself yet.

19. Do you have any advice for those who are just getting into stock photography?
Yes. The only advice I have is that it would be better for them to find a couple of good artists to look up to for inspiration.

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